Company Visit to Sing Tao News Corporation Limited

MScMCE students recently had an insightful company visit to the Sing Tao News Corporation! They explored the company's history, digital strategies, and the processes of typesetting and printing.

This hands-on experience gave the students a deeper understanding of incorporating creativity into business operations. They also had the opportunity to hear from Mr. Ivan TONG, Editor-in-Chief of Sing Tao Daily and The Standard, who shared his perspectives on the transition from traditional printing to digitalization, highlighting the evolving nature of the creative economy.

With these valuable industry insights, students are now prepared to navigate the evolving creative economy by blending arts with marketing.

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