Director's Message
Welcome to the Master of Science in Marketing for the Creative Economy (MScMCE) at the Hong Kong Baptist University. The Hong Kong Baptist University is known for her commitment to providing high-quality education in Hong Kong and Asia.
The MScMCE Programme is a one-year full-time programme offered by the Department of Management, Marketing and Information Systems of the School of Business at HKBU in collaboration with the Academy of Visual Arts (AVA), School of Creative Arts, HKBU. This programme is a pioneering initiative that leverages the rapid expansion of creative industries and the trend of incorporating creativity into business operations. Its goal is to nurture young talents who can integrate arts with marketing.
Our teaching team comprises full-time academic faculty members from the Department of Management, Marketing and Information Systems who publish extensively in the marketing field, along with practitioners from both marketing and visual arts.
Dr. Tracy Zhang
Associate Professor
Programme Director
Master of Science (MSc) in Marketing for the Creative Economy
Department of Management, Marketing and Information Systems
School of Business
Hong Kong Baptist University