A Warm Welcome to our New MScMCE Cohort

What a fantastic start to the new academic year! We are thrilled to welcome our new MScMCE students with a heartwarming Orientation Day and Welcome Dinner on August 29, 2025.

Our Programme Director, Prof. Tracy Zhang, kicked things off with an inspiring address. Prof. Shin Gyung Jin and Prof. Zhang then provided an in-depth look at our innovative #ArtXMarketing curriculum, the academic year timeline, and the support services available to our students.

The orientation ended with a delightful welcoming dinner, where students mingled with fellows, Course Instructors, and Programme Directors.

We are excited for the journey ahead and can’t wait to see what this talented new cohort achieves!

#MScMCE #HKBU #Orientation #NewStudents #CreativeEconomy