MKTG7140 Strategic Marketing Management

MKTG7150 Brand Development and Sponsorship

MKTG7160 Digital Marketing Strategies

MKTG7220 Applied Generative AI for Creative Ideation

MKTG7180 Seminars in Contemporary Marketing Issues in Creative Economies

MKTG7190 Creative Service-Learning Project

*MKTG7200 Field Trip

_{* Travel related expenses will be incurred if an overseas field trip is scheduled. Alternatives will be provided if the field trip must be cancelled, rescheduled or downsized. The programme will provide a subsidy (up to HK10,000/student) for the field trip. For details, please consult the Programme Office.}