The programme aims to cultivate creative and cultural leaders with knowledge that can be applied in retail market, entrepreneurship, creative industries, and arts administration and management.
The Programme offers overseas immersion, which gives students the opportunity to join an overseas field trip* during the summer term to broaden their experience and understanding of creative economies at an international level. A subsidy up to HK$10,000 will be provided to every student for this field trip.
*Alternatives will be provided if the field trip must be cancelled, rescheduled or downsized.
Students get to solve real-life problems through the Creative Service-Learning Project. A subsidy up to HK$5,000 (based on actual expenses) will be provided to each student to support the Creative Service-Learning Project. Presentations will be conducted via a symposium for students to exchange ideas with academics and practitioners.
Upon graduation, our graduates are expected to
Take up administrative / management roles (e.g. museum management, art administrators) in cultural and creative industries, institutions, organizations or authorities (e.g. West Kowloon Cultural District in Hong Kong, Xiqu Centre, Film Archive, etc.); or
Be entrepreneurs managing art-related businesses (e.g. artists who wish to set up their own businesses); or
Work as marketing leaders (e.g., digital marketing manager/officer, marketing manager/director, brand manager) in corporate and consumer markets (e.g. retail market, destination and leisure marketing).