Master of Science (MSc) in
Marketing for the Creative Economy
創意產業市場學理學碩士
It is a one-year full-time programme offered by the Department of Management, Marketing, and Information Systems in collaboration with the Academy of Visual Arts (AVA), Hong Kong Baptist University.




Trends of Creativity
Master of Science (MSc) in Marketing for the Creative Economy (MScMCE) rides on two rising trends in the markets:
Art x Marketing
It provides an interdisciplinary platform to nurture "Art x Marketing" talented individuals who are capable of managing, operating, administering, and promoting creative initiatives, projects, and policies within a globally competitive ecology by providing the necessary expertise in business and marketing to excel in this field.
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Year Full-time programme
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Courses Units



A Unique and Interdisciplinary Programme
Creative Service Learning
International Immersion
* Alternatives will be provided if the field trip must be cancelled, rescheduled or downsized.
Job Prospects
Upon graduation, our graduates are expected to

Administrative / Management roles
Take up administrative / management roles (e.g. museum management, art administrators) in cultural and creative industries, institutions, organizations or authorities (e.g. West Kowloon Cultural District in Hong Kong, Xiqu Centre, Film Archive, etc.); or

Entrepreneurs
Be entrepreneurs managing art-related businesses (e.g. artists who wish to set up their own businesses); or

Marketing roles
Work as marketing leaders (e.g., digital marketing manager/officer, marketing manager/director, brand manager) in corporate and consumer markets (e.g. retail market, destination and leisure marketing).
Curriculum
The MScMCE programme has 18 units of core taught courses (incl. 3 units for a Creative Service-Learning Project), 9 units of elective taught courses, and 3 units for a required overseas field trip.
Core Courses (21 units)
Semester 1 (12 units)
Semester 2 (6 units)
Summer (3 units)
* Travel related expenses will be incurred if an overseas field trip is scheduled. Alternatives will be provided if the field trip must be cancelled, rescheduled or downsized. The programme will provide a subsidy (up to HK10,000/student) for the field trip. For details, please consult the Programme Office. *Students are only allowed to take either ACCT7960 or ACCT7060 but not both to fulfill the graduation requirements.
Elective Courses (9 units)
Semester 1 (3 units)
Semester 2 (6 units)
Courses offered by MMIS (1 out of 2 Courses)
Courses offered by AVA (1 out of 2 Courses)
Scholarships and Awards
Outstanding Academic Performance Award
Financial assistance to students
For Oversea Student
International Postgraduate Scholarships
Eligible international applicants will be automatically considered for the International Postgraduate Scholarship based on their all-round record and interview performance. Recipients will receive a full tuition waiver and a living allowance of HK$100,000 (approx. US$12,820).
Admission
Programme
Degree awarded
Degree type
Programme duration
Tuition fee
*Travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled.
Admission requirements
Applicants should possess a bachelor’s degree from a recognized university or comparable institution, or an equivalent qualification; Applicants are expected to meet at least one of the following qualifications:
Application procedures
News & Event
Career Services
School & University Level

The Career Centre, acting as a bridge among students, academic staff and employers, aims to facilitate students’ career development and job search. Staff of the Career Centre have established strong links with students’ prospective employers to keep abreast of the current employment market situation. It offers two distinct programmes for Taught Postgraduates.
According to the HK immigration guidelines (Immigration Arrangement for Non-local Graduates “IANG”), non-local graduates of the programme may apply to stay and work in Hong Kong for 12 months after obtaining bachelor/master qualified degree.
Immigration Arrangement for Non-local Graduates (IANG)
Non-local graduates who apply for IANG within six months after the date of graduation (i.e. the date of graduation shown on the school letter) are classified as fresh graduates. Fresh graduates may apply to stay and work in Hong Kong without having secured an offer of employment upon application. Further details about IANG, please refer the Non-local Higher and Professional Education (Regulation) Ordinance (Cap. 493) which can be found at the Hong Kong Immigration Department and their FAQ information page.
Note: The IANG is quota-free and non-sector specific. The IANG does not apply to nationals of Afghanistan, Cuba, Laos, Korea (Democratic People's Republic of), Nepal and Vietnam.
Contact Us
MScMCE Programme Office, School of Business