Master of Science in Marketing for the Creative Economy
Master of Science (MSc) in
Marketing for the Creative Economy
創意產業市場學理學碩士
It is a one-year full-time programme offered by the Department of Management, Marketing, and Information Systems in collaboration with the Academy of Visual Arts (AVA), Hong Kong Baptist University.
Trends of Creativity
Master of Science (MSc) in Marketing for the Creative Economy (MScMCE) rides on two rising trends in the markets:
The rapid expansion of the creative economy in recent years (e.g., advertising, arts and crafts, music, design, video, computer games, interactive media);
The trend of applying arts and cultural elements in business operations in industry practices (e.g., arts malls, music entertainment).
Art x Marketing
It provides an interdisciplinary platform to nurture "Art x Marketing" talented individuals who are capable of managing, operating, administering, and promoting creative initiatives, projects, and policies within a globally competitive ecology by providing the necessary expertise in business and marketing to excel in this field.
1
Year Full-time programme
30
Courses Units
