Guest Talks and Company Visits in Feb 2024

Guest Talks and Company Visits in Feb 2024

Another fantastic month filled with exciting events for our MScMCE students! Grateful for our esteemed guest speakers and dedicated organization partners who made it all possible!

#MScMCE #HKBU
#ArtXMarketing

2 Feb 2024 AM

Topic: Sharing on Generative AIs

Guest Speaker: Mr. Ivan So (Digital Consultant, HDCourse)

Sharing on Generative AIs
2 Feb 2024 PM

Topic: Sharing on Marketing Communications and Branding:
Insights from a Global Brand

Guest Speaker: Prof. Sunny Wong (Director, Rise Counselling Services Ltd., Former Executive Director, Tibet Water Resources Ltd.; Former Chairman, CEO, Carlsberg Greater China)

Sharing on Marketing Communications and Branding: Insights from a Global Brand
6 Feb 2024

Topic: Sharing on Social Enterprise Marketing

Guest Speaker: Prof. Howard Ling (Professor of Practice, HKBU)

 

Sharing on Social Enterprise Marketing
27 Feb 2024

Topic: Sharing on Technologies and Digital Marketing

Guest Speaker: Mr. Kenny Chien (CEO, Cherrypicks)

28 Feb 2024

Company visit to M+
Speaker: Ms. Sandy Sze (Head, Marketing and Branding (M+), WKDCA)
Special thanks to Ms Christine Chow (Director, Marketing, Digital and Customer Experience, WKCDA), and
Ms. Yvonne Kwok (Head, Channel Marketing, WKCDA) for their hospitality and time